Wellness Coaches.

Dana Blankenhorn writes a great column for ZDNet covering Healthcare – especially its relationship to technology. He recently made a great post about the opportunity for jobs to be created by the position of wellness coaches. I like the idea of wellness coaches and would like to highlight just a few select quotes from Blankenhorn’s article that explain some of the benefits of wellness coaches – while also encouraging you to read the article in its entirety (and add Blankenhorn’s feed to your RSS reader).

  • It can take a decade to become a doctor. It can take a half-decade to learn nursing. But wellness coaches can be trained quickly, and provide value.”
  • Wellness coaching is also the key to closing the primary care gap that health reform is about to unleash. There just aren’t enough doctors out there for all of us to have a personal relationship with one. But coaches, working for doctors, whether under the aegis of a hospital, a clinic, or an insurance plan, that’s another story.”
  • What we have lacked in America’s health system is lifelong communication.”

From these quotes you can see that (a) competent wellness coaches can be made in a relatively short period of time, (b) wellness coaches should be paired with *real* doctors but can help reduce the burden on primary care physicians, and (c) they provide for the lifelong and real communication that is missing from current healthcare.

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